Reporting

Track your ad performance and revenue in two places:

• Publisher dashboard — the Analytics page gives you revenue, impressions, CPM, CTR, and fill rate with breakdowns by date, ad unit, format, country, and OS.
• Reporting API — pull the same data programmatically, per impression or aggregated. See the Reporting API overview.

Data Freshness

Stats are rolled up once every hour, so new impressions appear in the dashboard and the Reporting API within an hour of being served.

When Revenue Is Final

CPMs are estimated at serve time and finalized 7 days after the impression is served. Until then, revenue figures for recent days are estimates and may shift slightly as settlement completes. If you sync numbers into your own systems, re-pull the last 7 days and overwrite — see Estimated vs. final revenue.